Recent footfall data from Huq Industries reveals nuanced trends in footfall and dwell time across UK shopping centres, highlighting regional variations and the impact of economic factors on consumer behaviour.
Shopping Centres Daily Footfall
As of week 45, 2024, London shopping centres have seen a significant increase in average daily footfall year-on-year. This uptick suggests a robust recovery and growing consumer confidence in the region. Conversely, Wales experienced a sharp decline, with a year-on-year decrease in average daily footfall, indicating potential challenges in the local retail sector.
Dwell time, which measures the average length of a visit, also shows interesting trends. The West Midlands reported a substantial year-on-year increase in average visit dwell time, possibly reflecting enhanced retail experiences or improved consumer engagement strategies. On the other hand, Scotland saw a reduction in dwell time compared to the previous year, which might suggest a shift in shopping behaviours or reduced consumer engagement.
These insights are crucial for retailers and commercial real-estate companies looking to understand and adapt to the dynamic retail landscape in the UK. By leveraging such detailed footfall data and location intelligence analytics, businesses can better strategise their operations to meet changing consumer demands and economic conditions.
Market Outlook
Based on the direction of the latest footfall data and historical trends observed during the same period last year, it is anticipated that the coming four weeks will see continued growth in regions like London, while areas such as Wales may face further challenges. This forecast is supported by location intelligence data, which provides a deeper understanding of consumer patterns and retail performance across different regions.
Partner with Huq
Track consumer footfall and spend dynamics across your store network using Huq data and compare to your own sales data. Gain insights into crucial questions such as ‘are we out-performing the market’, ‘where our similar locations for new store growth’, and ‘how healthy is this retail centre’.
If you are interested in basing your location insights to actual consumer behaviour then please connect with our team.
