Recent footfall data from Huq Industries reveals nuanced trends in footfall, dwell time, and visitation patterns across UK retail centres as of the week ending December 14, 2024. London shows a slight increase in average daily footfall with a 1.7% week-on-week growth, while the East of England and the South East regions exhibit contrasting trends. The former sees a minor decline, and the latter experiences a 2.8% increase in footfall week-on-week.
Shopping Centres Daily Footfall
Dwell time, which measures the average length of a visit, also varies significantly across regions. The South East reported a notable increase in dwell time, with visitors spending more time in retail centres compared to the previous week. Conversely, the North West saw a decrease in dwell time, indicating shorter visits.
Visitation patterns, particularly during working weekdays, have also shifted. The East Midlands region saw a significant increase in weekday visitation, suggesting a change in consumer behaviour or possibly promotional events driving more traffic during these times.
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