Budget fashion giant Primark is set to open a new store in Weymouth, taking over the former Wilko premises on Westham Road. The news has been met with excitement from local businesses and residents, who see it as a potential catalyst for boosting footfall and revitalising the town’s high street.
Weymouth, like many UK towns, has faced challenges in recent years with store closures, including the departure of Wilko in October 2023. Since then, the town’s footfall has seen a decline. However, Huq’s footfall data reveals a steady visitor base, and Primark’s arrival could signal a turning point for the area.
Footfall Trends in Weymouth
Huq’s Footfall Insights:
- November 2024 Total Visitors: 576,391
- YTD 2024 Total Visitors: 6,496,150
- Last 12 Months Total Visitors: 7,251,284
- 2023 Total Visitors: 7,292,039
The data highlights a drop in footfall following Wilko’s closure, with 2023 totals slightly higher than the current 12-month figures. Average weekly visitors have also fallen from 139,847 in 2023 to 135,740 in 2024 year-to-date, reflecting a modest decline in high street activity.
This trend underscores the need for a major retailer like Primark to act as a footfall driver. In similar locations, such as Truro, Primark’s arrival has successfully boosted local traffic and attracted additional investment. Weymouth appears poised for a similar transformation.
What Primark’s Arrival Means for Local Businesses
Primark’s new store is more than a retail expansion – it represents an opportunity to reignite Weymouth’s high street. Local business owners are optimistic:
- Alison Scrivin, owner of Thyme Out Café, anticipates increased business: “It will bring a lot more people into the town, which is what it needs.”
- Pete Chamberlain, owner of Quayside Leather, acknowledged the competition but welcomed the footfall boost: “Since Wilko left, we have lost footfall, so this will be a good thing.”
- Dominique Manasseri, President of Weymouth and Portland Chamber of Commerce, emphasised the broader impact: “The presence of big brands like Primark creates a ripple effect, driving footfall to independent businesses.”
The optimism stems from Primark’s ability to attract shoppers from surrounding towns like Dorchester and Bridport, boosting both local businesses and tourism.
A Catalyst for Revival
Primark’s decision to open in Weymouth reflects growing confidence in the town’s retail potential. While footfall remains below its 2023 peak, the consistent traffic – over 6.4 million visitors year-to-date – signals a strong foundation for recovery.
Primark’s opening could:
- Reinvigorate Westham Road by filling a key vacant space.
- Attract further investment, as seen in other towns like Truro.
- Boost local businesses, driving traffic to nearby independent shops and cafes.
Looking Ahead
Primark’s arrival in early 2026 is a strategic move that aligns with Weymouth’s demographic and commuter base. The town’s BID and Chamber of Commerce have worked for years to bring such a retailer to the area, and the footfall data highlights why this investment makes sense.
For retailers and real estate professionals, Weymouth serves as a case study in the transformative power of major retail anchors. With Primark acting as a key driver, Weymouth’s high street could see a much-needed revival, offering a positive outlook for the local economy.
