Primark’s Strategic Expansion at Glasgow Fort As Footfall Strengthens

Primark’s Strategic Expansion at Glasgow Fort As Footfall Strengthens

Primark’s new store at Glasgow Fort aligns with rising footfall trends, suggesting a promising outlook for the retailer.

Primark’s decision to open a new store at Glasgow Fort is timely, as recent footfall data from Huq Industries highlights a significant upward trend in visitor numbers at the shopping centre. The data reveals that Glasgow Fort has experienced a substantial increase in footfall, making it an attractive location for retail expansions.

Footfall Trends and Retail Decisions

According to the latest statistics, Glasgow Fort recorded a total footfall of 1.14 million in October 2024, with an average daily footfall of approximately 36,800. This represents a robust increase from previous years, where the daily average was around 20,900 in 2022 and 33,600 in 2023. Such growth not only underscores the centre’s growing popularity but also validates Primark’s decision to establish a new outlet in this thriving retail hub.

The year-to-date and last twelve months data further reinforce this positive trend, with total footfalls of 10.8 million and 12.9 million respectively. These figures are indicative of a strong recovery and growth trajectory post-pandemic, suggesting that consumer confidence and spending at Glasgow Fort are on the rise.

Outlook for Primark

Given the observed footfall trends, the outlook for Primark at Glasgow Fort appears promising. The consistent increase in visitors can be expected to translate into higher foot traffic for Primark, potentially boosting sales and brand visibility. Moreover, the strategic location between popular stores like Poundland and Hobbycraft could attract a diverse range of customers, further enhancing its performance.

Primark’s emphasis on planning and customer convenience, as evidenced by their advice on parking and transportation during the opening week, aligns well with the expected increase in visitors. This proactive approach not only improves the shopping experience but also positions Primark as a thoughtful and customer-oriented retailer.

In conclusion, the opening of Primark at Glasgow Fort is well-timed with the centre’s rising footfall. This move is likely to contribute positively to the retailer’s growth and presence in the region, capitalising on the increasing consumer activity at the shopping centre. As Glasgow Fort continues to attract more visitors, Primark is poised to reap the benefits of its strategic location and enhanced accessibility.

About The Benchmark

The Benchmark is a weekly bulletin that discusses retail and real-estate performance across 2,700+ UK retail centres. The survey is organised across four key themes and uses near-realtime location intelligence data sourced by Huq Industries. Looking for data on specific locations?