Retail Parks Week 32, 2024: London Leads in Footfall

Retail Parks Week 32, 2024: London Leads in Footfall

Retail Parks in the UK have shown varied performance in terms of footfall, dwell time, and weekday visitation across different regions as of the latest week ending on August 18, 2024. According to footfall data from Huq Industries, the average daily footfall in retail parks varied significantly across regions. London reported the highest footfall on average, while the South East saw the lowest on average. Dwell times also showed diversity, with the South East recording the longest average visit at 82 minutes, contrasting sharply with the South West’s shortest time of 51 minutes.

Retail Parks Daily Footfall

In terms of visitation patterns, the South West had the highest percentage of weekday visitors at 52.8%, indicating a preference for shopping during the weekdays in this region. Conversely, the East of England had the lowest at 48.2%. These footfall statistics highlight the regional differences in consumer behaviour at retail parks across the UK, providing valuable insights for retailers and commercial real-estate companies looking to optimise their operations and marketing strategies.

Market Outlook

Based on the direction of the latest footfall data and historical trends observed during the same period last year, it is anticipated that the footfall trends will continue to show regional variations. The upcoming weeks may see a steady increase in footfall in regions like London, maintaining its lead, while other areas might experience slight fluctuations depending on local events and economic factors. This market outlook offers a crucial perspective for location intelligence analytics, aiding businesses in making informed decisions regarding their marketing and operational strategies.


Partner with Huq

Track consumer footfall and spend dynamics across your store network using Huq data and compare to your own sales data. Gain insights into crucial questions such as ‘are we out-performing the market’, ‘where our similar locations for new store growth’, and ‘how healthy is this retail centre’.

If you are interested in basing your location insights to actual consumer behaviour then please connect with our team.

About The Benchmark

The Benchmark is a weekly bulletin that discusses retail and real-estate performance across 2,700+ UK retail centres. The survey is organised across four key themes and uses near-realtime location intelligence data sourced by Huq Industries. Looking for data on specific locations?