Recent footfall data from Huq Industries reveals nuanced trends in retail centre visitation across the UK, highlighting regional variations in footfall, dwell time, and weekday visitation for the week ending November 23, 2024. Notably, Northern Ireland experienced a significant increase in average daily footfall year-on-year, reflecting a robust recovery and growth in retail activity. In contrast, the South West saw a slight decline in footfall over the same period, suggesting regional disparities in economic recovery.
Dwell times also varied, with Scotland showing a notable increase in the average visit duration year-on-year. Meanwhile, London’s Croydon centre emerged as a top performer with a notable increase in visitation, contrasting sharply with declines in other London areas like Romford and Sutton.
Major Retail Centres Daily Footfall
Regional Footfall Analysis
Northern Ireland’s retail centres have shown a robust increase in footfall, suggesting a strong economic recovery. Conversely, the South West experienced a slight decrease in footfall, highlighting the uneven nature of economic recovery across regions.
Dwell Time Insights
In Scotland, the increase in dwell time at retail centres indicates a potentially higher level of shopper engagement. This aspect of the footfall report can be particularly valuable for retailers looking to optimise customer experience and increase sales.
London’s Retail Landscape
Croydon’s increase in footfall stands out in the latest footfall statistics, making it a key area of interest. The contrasting trends in Romford and Sutton, where footfall has declined, further underscore the importance of nuanced location intelligence in retail strategy development.
Market Outlook
Based on the direction of the latest footfall data and historical trends from the same period last year, the coming four weeks are likely to see continued growth in regions like Northern Ireland, while areas with declining footfall may face challenges.
Partner with Huq
Track consumer footfall and spend dynamics across your store network using Huq data and compare to your own sales data. Gain insights into crucial questions such as ‘are we out-performing the market’, ‘where our similar locations for new store growth’, and ‘how healthy is this retail centre’.
If you are interested in basing your location insights to actual consumer behaviour then please connect with our team.
