Recent footfall data from Huq Industries reveals nuanced trends in footfall, dwell time, and weekday visitation across various UK regions in local retail centres. As of the week ending December 14, 2024, the South East region shows a slight week-on-week increase in footfall by 0.2%, although there has been a notable decrease compared to the same period last year. In contrast, London exhibits a year-on-year increase in footfall by 5.3%, and a significant rise compared to the average of the last 12 months by 10.5%.
Local Retail Centres Daily Footfall
Dwell time, which measures the average duration visitors spend in retail centres, has seen substantial increases in several regions. For instance, the average visit dwell time in London has increased by 34.1% compared to last year, reaching 110 minutes in the latest week. Similarly, the East of England shows a significant year-on-year increase in dwell time by 33.7%, with the latest average being 115 minutes.
Weekday visitation shares, which indicate the proportion of visits occurring during weekdays, have remained relatively stable across most regions. However, Northern Ireland shows a notable increase in weekday visitation share by 3.5% year-on-year, reaching 50.3% in the latest week.
Partner with Huq
Track consumer footfall and spend dynamics across your store network using Huq data and compare to your own sales data. Gain insights into crucial questions such as ‘are we out-performing the market’, ‘where our similar locations for new store growth’, and ‘how healthy is this retail centre’.
If you are interested in basing your location insights to actual consumer behaviour then please connect with our team.