Recent footfall data from Huq Industries reveals nuanced trends in footfall, dwell time, and weekday visitation across various UK regions in local retail centres.
As of the week ending September 8, 2024, the West Midlands saw a modest week-on-week increase in footfall by 2.6%, whereas the South West experienced a more substantial year-on-year decline.
Dwell times have also varied, with Wales showing a significant increase in the latest week compared to the previous year.
Weekday visitation shares have shifted as well, with some regions like Wales seeing an increase, while others like the South West faced declines.
These fluctuations highlight the dynamic nature of consumer behaviour in local retail environments, influenced by a variety of factors including economic conditions, seasonal changes, and evolving consumer preferences.
Local Retail Centres Daily Footfall
Footfall Data Analysis
The footfall data provided by Huq offers a detailed look into the movement patterns of consumers in local retail centres. The West Midlands’ 2.6% increase in footfall suggests a resilient consumer base despite broader economic uncertainties. In contrast, the South West’s decline in footfall year-on-year underscores the challenges faced by retailers in attracting and retaining customers.
Dwell Time Insights
Huq’s location intelligence data not only tracks footfall but also analyses dwell times and visitation patterns, providing a comprehensive view of consumer behaviour. The increase in dwell times in Wales indicates a more engaged consumer base, likely contributing to higher sales volumes in the area. Conversely, the decline in weekday visitation in the South West could signal a need for retailers to adjust their strategies to better align with consumer schedules and preferences.
Market Outlook
Looking ahead, the direction of the latest footfall data suggests varied trends will continue in the coming weeks. Last year’s data during the same period showed similar patterns, indicating a possible repeat of these trends.
Partner with Huq
Track consumer footfall and spend dynamics across your store network using Huq data and compare to your own sales data. Gain insights into crucial questions such as ‘are we out-performing the market’, ‘where our similar locations for new store growth’, and ‘how healthy is this retail centre’.
If you are interested in basing your location insights to actual consumer behaviour then please connect with our team.
