Huq Industries’ latest footfall data reveals nuanced trends in retail centre visitation across the UK, highlighting regional variations in footfall, dwell time, and weekday visitation for the week ending December 14, 2024. The data, encompassing over 2,700 retail centres, shows a mixed landscape of consumer behaviour in different regions.
High Streets & Town Centres Daily Footfall
In London, there has been a notable increase in average daily footfall compared to the same week last year, with a significant rise in average visit dwell time as well.
Conversely, the North East and Wales have seen declines in footfall year-on-year, indicating regional challenges or shifts in consumer preferences. Particularly in Wales, the decrease is marked, alongside a reduction in dwell time, pointing to a faster, perhaps less engaged shopping experience.
Dwell time, which measures the average length of a visit, has generally increased across most regions, with the North East and Scotland showing substantial increases year-on-year.
Weekday visitation shares, which indicate the proportion of visits occurring during working weekdays, have slightly decreased in several regions, highlighting a shift towards weekend shopping.
Partner with Huq
Track consumer footfall and spend dynamics across your store network using Huq data and compare to your own sales data. Gain insights into crucial questions such as ‘are we out-performing the market’, ‘where our similar locations for new store growth’, and ‘how healthy is this retail centre’.
If you are interested in basing your location insights to actual consumer behaviour then please connect with our team.
