Huq Industries’ recent footfall report unveils nuanced trends in retail centre visitation across the UK, highlighting regional variations in footfall, dwell time, and weekday visitation for week 46, 2024.
High Streets & Town Centres Daily Footfall
Regional Footfall Trends
In London, there has been a notable increase in average daily footfall and dwell time compared to the same period last year, reflecting a robust recovery in urban retail activity. Conversely, regions like the North West and Wales have seen declines in footfall year on year, suggesting a more challenging retail environment. The footfall data also shows significant differences in how people spend time in these centres, with dwell times increasing in some areas while decreasing in others, indicating changing consumer behaviours post-pandemic.
The footfall report indicates that Alum Rock Road in the West Midlands and Slough in the South East are top performers in terms of footfall change, whereas Stockport Road in the North West and Holloway Road in London have experienced the steepest declines.
Location Intelligence in Retail
Location intelligence companies utilise this footfall data to provide insights into retail performance. The integration of location intelligence data into business strategies is becoming increasingly important for retailers aiming to optimise their operations and customer engagement. The footfall statistics serve as a vital tool for these analyses, offering a clear view of consumer traffic and behaviour patterns.
Market Outlook
Based on the direction of the latest footfall data and historical trends observed during the same period last year, we can anticipate how location performance is likely to unfold over the coming four weeks. The footfall report suggests a continued recovery in areas like London, while regions such as the North West may face further challenges. This predictive analysis is essential for retailers and location intelligence companies planning their strategies for the upcoming holiday season.
Partner with Huq
Track consumer footfall and spend dynamics across your store network using Huq data and compare to your own sales data. Gain insights into crucial questions such as ‘are we out-performing the market’, ‘where our similar locations for new store growth’, and ‘how healthy is this retail centre’.
If you are interested in basing your location insights to actual consumer behaviour then please connect with our team.
