Huq Industries’ latest footfall data reveals nuanced trends in footfall, dwell time, and weekday visitation across major retail centres in the UK for the week ending August 18, 2024. The data, which covers over 2,700 retail centres, shows a varied landscape of consumer behaviour across different regions.
Major Retail Centres Daily Footfall
Regional Analysis
In the East of England showed a slight decrease from the previous week. However, compared to the same week last year, there has been a noticeable increase. The average visit dwell time in this region has decreased both week-on-week and year-on-year, indicating shorter visits.
London saw a modest week-on-week decrease but a substantial increase from the previous year. The dwell time also increased, suggesting that visitors are spending more time per visit.
Wales and the East Midlands showed mixed results, with Wales experiencing a decrease in both footfall and dwell time year-on-year, while the East Midlands saw slight improvements in both metrics.
Northern Ireland stood out with a dramatic increase in footfall year-on-year, marking it as a region with significant growth in retail park activity. The dwell time also saw a substantial increase, indicating longer visits.
Key Retail Centres
The data also highlights specific retail centres that have performed exceptionally well or seen declines. For instance, Royal Tunbridge Wells in the South East and Huddersfield in Yorkshire and the Humber have shown notable increases in footfall, while Cheltenham in the South West and Oxford in the South East experienced declines.
Market Outlook
This detailed analysis by Huq Industries provides valuable insights for retailers and commercial real-estate companies, helping them understand and adapt to the evolving consumer patterns in the UK’s retail landscape. Based on the direction of the latest data and trends from the same period last year, we can anticipate continued growth in regions like London, while other areas may see varied results depending on local factors.
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Track consumer footfall and spend dynamics across your store network using Huq data and compare to your own sales data. Gain insights into crucial questions such as ‘are we out-performing the market’, ‘where our similar locations for new store growth’, and ‘how healthy is this retail centre’.
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