Recent data from Huq Industries reveals nuanced trends in retail park visitation across the UK, highlighting regional variations in footfall, dwell time, and weekday visitation for the week ending December 21, 2024. The data, which covers over 2,700 retail centres, shows a mixed bag of results with some regions experiencing slight declines in footfall while others see improvements in dwell times.
Retail Parks Daily Footfall
In Yorkshire and the Humber, there was a slight week-on-week decrease in footfall by 0.7%, but the average visit dwell time increased by 5.2% from the previous week. This suggests that while fewer people may be visiting, those who do are staying longer. Similarly, in the South West, footfall decreased by 2.3% week-on-week, yet the average dwell time decreased slightly by 1.8%.
The North West saw a 1.3% increase in footfall week-on-week, coupled with a 1.7% increase in dwell time, indicating a positive trend in both metrics. Conversely, the East of England experienced a 1% decrease in footfall week-on-week, but dwell time increased by 1.3%.
London shows a stable trend with a slight decrease in footfall by 1% week-on-week, but a 2.4% decrease in dwell time, suggesting a quicker turnover of visitors. Scotland’s footfall decreased by 2.7% week-on-week, with a 1.3% decrease in dwell time, indicating a general decline in retail park activity in the region.
These regional variations highlight the dynamic nature of retail park visitation in the UK, influenced by a range of factors from local economic conditions to seasonal changes. Retailers and commercial real-estate companies can leverage this data to better understand consumer behavior and optimize their strategies accordingly.
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