Recent footfall data from Huq Industries reveals nuanced trends in retail park visitation across the UK, highlighting regional variations in footfall, dwell time, and weekday visitation for the week ending November 30, 2024. In Yorkshire and the Humber, while footfall slightly declined year-on-year, dwell time increased, suggesting visitors are spending more time per visit. The South East saw a significant drop in footfall year-on-year but an increase in dwell time, indicating a shift towards quality over quantity in shopping experiences.
The South West and East Midlands regions experienced a notable increase in dwell time, reflecting a trend towards longer visits. London showed a unique trend with an increase in both footfall and weekday visitation, suggesting a robust recovery in retail activity. These insights are crucial for retailers and commercial real-estate companies looking to adapt to changing consumer behaviours in different regions.
Retail Parks Daily Footfall
Regional Analysis
Yorkshire and the Humber: Despite a slight year-on-year decrease in footfall, the increase in dwell time in this region suggests that visitors are engaging more deeply with retail offerings. This trend is supported by location intelligence data from Huq, which provides a detailed footfall report for each retail park.
South East: The significant drop in footfall year-on-year contrasts with an increase in dwell time. This shift indicates a move towards more meaningful and potentially more profitable visits, as reflected in the footfall statistics provided by Huq.
South West and East Midlands: Both regions show an increase in dwell time, according to the latest footfall data. This trend towards longer visits could be indicative of a more relaxed shopping atmosphere or enhanced retail experiences.
London: The increase in both footfall and weekday visitation in London highlights a strong recovery trend. This is particularly notable in the footfall report from Huq, which shows London leading the recovery in retail park visitation.
Market Outlook
Based on the direction of the latest data and trends observed during the same period last year, the next four weeks could see continued growth in dwell time across most regions, with London potentially maintaining its lead in footfall recovery. This forecast is grounded in robust location intelligence analytics from Huq, which tracks real-time changes in retail park visitation patterns.
Partner with Huq
Track consumer footfall and spend dynamics across your store network using Huq data and compare to your own sales data. Gain insights into crucial questions such as ‘are we out-performing the market’, ‘where our similar locations for new store growth’, and ‘how healthy is this retail centre’.
If you are interested in basing your location insights to actual consumer behaviour then please connect with our team.
