Retail parks in the UK are showcasing diverse trends in footfall, dwell time, and visitation patterns, according to the latest footfall data from Huq Industries for the week ending October 13, 2024. This footfall report highlights significant regional differences that are crucial for stakeholders in the retail sector.
Retail Parks Daily Footfall
Footfall Data Overview
Scotland has recorded a notable increase in average daily footfall year-on-year whilst the South East and Wales have experienced declines in footfall, reflecting varying consumer behaviours across regions.
Dwell Time Analysis
The South East has seen a significant increase in dwell time year-on-year, suggesting that visitors are engaging more deeply with retail offerings. In contrast, the North East has reported a decrease in dwell time, indicating a shift in consumer engagement patterns.
Visitation Patterns
Changes in visitation patterns are also evident, with the West Midlands reporting a slight increase in working weekday visitation share. Wales, however, has seen a substantial decrease in this metric, pointing to a shift in consumer preferences and routines.
Market Outlook
Based on the direction of the latest footfall statistics and historical data, the next four weeks could see continued growth in Scotland’s retail parks, while areas like the South East and Wales may face challenges in attracting footfall. This market outlook is essential for retailers and commercial real-estate companies aiming to optimise their strategies in these fluctuating markets.
Partner with Huq
Track consumer footfall and spend dynamics across your store network using Huq data and compare to your own sales data. Gain insights into crucial questions such as ‘are we out-performing the market’, ‘where our similar locations for new store growth’, and ‘how healthy is this retail centre’.
If you are interested in basing your location insights to actual consumer behaviour then please connect with our team.
