Recent footfall data from Huq Industries for the week ending September 22, 2024, reveals nuanced trends in retail park visitation across the UK, highlighting regional variations in footfall, dwell time, and weekday visitation. In the West Midlands, average daily footfall saw a modest increase year on year, while dwell time in retail parks increased significantly compared to the same period last year.
Retail Parks Daily Footfall
Conversely, the North East experienced a substantial increase in footfall year on year, although dwell time decreased indicating shorter visits. The data also shows a decline in working weekday visitation in several regions, with Wales experiencing a notable drop year on year, reflecting a shift in consumer behaviour towards weekend shopping.
Market Outlook
Based on the direction of the latest footfall data and trends from the same period last year, the coming four weeks are likely to see continued regional variations. The West Midlands may continue to experience increased engagement, while the North East might see sustained high footfall but shorter visits. Retailers and commercial real-estate firms should monitor these trends closely to adapt their strategies accordingly.
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